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What is Social Media?

“Social media is online content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one too many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use.”

 

Featured Works
 

Social media is unlike any other technology in history. It has created a modern-day renaissance for several reasons, which are broken down here:Social media is online, Social media is user-generated, Social media is highly accessible and scalable. No other existing media is capable of diffusing information faster than social media. Social media is a fusion of sociology and technology, Social media is a dialogue, Social media is the democratization of information, Social media is a shift in how people discover, read, and share news, media, and content.

Email Blast
Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. 

 

 

Facebook

Facebook (and any social networking sites) – Look for your audience by searching for groups that are directly related to your product or service. You can also look for fan pages that are related to your competitors‟ products or services. For example, if your company sold vampire teeth, you might look at fans of the Twilight series. 

Twitter
Twitter (and any social messaging utilities) – Look up each of your competitors on Twitter – the people following your competitors are likely going to be interested in your Twitter feed as well.Similarly, people following anyone with the same topics as you are potential followers. For example, if you are marketing sports products, a company that sells college recruiting services to athletes would be a good audience.

Linkedin
LinkedIn (and any professional networking sites) – LinkedIn is a great resource for individuals marketing services or companies that market primarily B2B. You can find groups and subgroups based around interests, professional function, and/or companies. There is also LinkedIn Answers where you can answer questions from potential clients and build a following that way.